Jekyll and Hyde: Women’s New Alter Ego in the World of Online Gambling
“Women enjoy gambling!” A statement that has continued to surprise many people, but it’s a fact that gambling has become a pursuit many women these days enjoy free of guilt. As women become more financially and personally independent, they are rapidly becoming a force to be reckoned with.
Women see gambling more than just betting money on a game 918kiss or dropping coins in a slot machine; it’s a holistic experience that embodies all the senses. Ask a man about a trip to the casino and he’ll tell you about the gambling and the money he won or loss. Ask a woman about a trip to the casino and she will tell you about the shows, the shopping, the atmosphere, the food and drink in the casino itself, and oh by the way, she lost or won some money.
Current observations reveal a growth in women taking up poker online, with studies showing that like their bricks and mortar sisters, women enjoy the “social” interaction of internet poker and the need for to escape the grind of daily life without spending a fortune for that experience!
Online gambling has allowed more women to become adventurous in the risks they take. The online arena facilitates their inner growl, letting women live each gambling moment as a lion rather than a lamb; the demure, prim and proper appearance of a lady no longer applies when gambling online. Women can therefore pretty much hold their own. Even when playing against men, they are not afraid of men excluding or patronising the so called “weaker sex”. Not only that but the convenience of having entertainment provided in the safe confines of their own home means that women with children no longer have to worry about hiring a nanny for the evening. They can play when it suits them night or day without ‘risking’ the need to stop their winning streak.
Today, the number of online casinos catering for women is staggering. With each site offering a wide variety of games and gambling opportunities, internet poker offers women the opportunity to play the games in a non-threatening environment without having to deal with overbearing male egos. The lack of females frequenting offline bookmakers and to an extent some men who are too nervous to visit those dens of vice are prime examples of how the internet has broken down this barrier. It’s refreshing to see that women who gamble online can now firmly take off the mask played in the real world, let their inhibitions go and be the deadly wild card once thought of as the underdog.
In 1994 one of the first software development companies Microgaming was established following the Free Trade and Processing Zone Act in Antigua. The head start was useful & Microgaming gained a real competitive advantage in the technology behind online betting & casinos. However it took 2 years before Intercasino launched the first internet casino which could accept real money wagers in October of 1996.
It wasn’t long before the burgeoning business came under the scrutiny of the authorities in America when Jon Kyl attempted to introduce the Internet Gambling Prohibition Act which planned to make it illegal for any company to offer online gambling to any US citizen. However the bill failed to make it through congress but gave a glimpse of the industries strained relationship with the US authorities.
By 1999 there were already up to 700 online casinos offering online betting opportunities impressive given the slow uptake of the internet amongst the general public. It was also around this point the introduction of more sophisticated software from Boss Media allowed for multiplayer games with the ability for users to chat to each other. This new technology had a huge impact on the industry & really helped create an involving & social environment to gamble.